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About Us

Empowering people and organisations to thrive through practical, engaging, and impactful development solutions. With decades of global experience.

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Solutions For Success

Founded by David McClements, Maclemons International has trained and coached tens of thousands of people, in hundreds of companies and differing industries, in dozens of countries all over the world.

From globally recognised organisations like the New York Times, X (formerly Twitter), Bain and Co, British Airways, and Salesforce, to small SME's wanting to learn the same skills, build their revenue and develop their management and leadership teams, Maclemons has been there to help.

David is also the author of "Essential negotiation Skills for Recruiters" based upon his ground breaking "12 Golden Rules of Negotiation" which has helped hundreds of companies improve their negotiating results.

David's passion for learning and development was ignited early in his career and as a result he literally went around the globe to learn from the best as how to truly engage and develop individuals and organisations. He then established Maclemons (previously known as Whitewater) to enable the development of training solutions which ACTUALLY work!! Engaging delegates, inspiring the desire to learn, giving REAL skills, and ultimately delivering the objectives for the client​.

Whatever business or industry you are in if you want more sales effectiveness, better negotiation skills, want to maximise the revenue from your existing clients and have skilful inspiring managers and leaders, you have come to the right place.

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How Can We Help You?

Our Mission

To empower individuals and organisations with practical, high-impact development that transforms leadership, enhances performance, and delivers lasting results.

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Our Vision

A world where every manager is equipped to lead with purpose, every team is empowered to perform at their best, and every organisation thrives because its people do.

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David is renowned for his engaging and direct but heart-warming style, and is an ideal addition to any company’s array of development tools.

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